Analyzing Brock Lesnar’s Part-Time Schedule and Why It Works for WWE

January 28, 2016 - WWE

Brock Lesnar is a singular multiply in WWE; he is among a few loyal stars a association has left. This means he is a must-see, once-in-a-lifetime captivate that brings a singular aura to each locus he enters.

Of course, it is easier to make a Superstar feel special when he is not featured on each partial of Raw and SmackDown. But Lesnar is his possess entity in how WWE has employed him given his lapse to a association 4 years ago.

From 2012-13, he wrestled a small 5 matches: dual during Extreme Rules, dual during SummerSlam and one during WrestleMania. All of a outings were excellent, though it was apparent WWE wasn’t maximizing his star energy as most as it could have been.

His two-year understanding with a classification was set to end during WrestleMania 31, and for months, rumors (h/t MMA Weekly) ran prevalent that he was headed behind to UFC to tie adult a lax ends of his churned martial humanities career. He repelled a universe on Mar 24, usually days before The Show of Shows, when he announced on ESPN he re-signed with WWE by a subsequent 3 years.

This was blockbuster news for a wrestling world, where he still has so most left to do. Even after winning a Royal Rumble, King of a Ring and WWE World Heavyweight Championship on 4 occasions, a possibilities sojourn unconstrained for what—and who—he can conquer.


As partial of a new deal, he has done some-more appearances on WWE programming over a final year, including during live events and WWE Network specials. From Sheamus to Kofi Kingston, he has churned it adult with a far-reaching accumulation of uninformed faces in further to renewing aged rivalries with The Undertaker and Big Show.

In further to wrestling some-more frequently, he has helped boost seductiveness in B-level pay-per-views such as Battleground, Hell in a Cell and Fastlane. Furthermore, he will be returning to SmackDown for a initial time in a decade in February.

Lesnar wrestled his initial compare on WWE TV in 2016 during a Royal Rumble, holding partial in a annual Battle Royal for usually a second time in his career. Although he was catastrophic in convalescent a WWE World Heavyweight Championship, he now has a processed evidence for WrestleMania 32 with The Wyatt Family.

Arguably, Lesnar was an captivate prolonged before he pennyless a undefeated strain of The Undertaker during WrestleMania 30. But there is no doubt that his batch has risen significantly given then, and he is in a joining all of his own.

The Beast Incarnate was not a initial particular to be offering a part-time contract, though he has though a doubt revolutionized a concept. At a time when WWE is lacking top-tier talent, Lesnar adds an additional component to WWE TV whenever he shows up, regardless of how occasionally his appearances are.

Per Wrestling Inc, Lesnar is creation 10 times as most income as he would have been in UFC. He might not be cheap, though he is good value a investment given how most he has combined to a product from an party standpoint, an in-ring standpoint and a business standpoint.

In a way, fans blink only how most he means to a stream WWE landscape, saying as how he has been distant some-more concerned a past 12 months alone than he ever was before. He contested 3 of a biggest matches of 2015 with John Cena, Seth Rollins, Roman Reigns and The Undertaker and has not suffered a singles better by pinfall given WrestleMania 29.

The evidence that he should be operative a full-time report is a farce. As a prizefighter, there is no reason for him to be around all a time, as his value to a association would not be scarcely as critical if he was overexposed as other stars tend to be.

After roughly 4 years, WWE has finally figured out a regulation in regulating “The Sultan of Suplex City” to his full potential: by giving him long-term stories fans can get vehement about, safeguarding him in better and vouchsafing his well-developed spokesman Paul Heyman do a articulate for him.

Face, heel, tweener, it’s radically irrelevant. Bringing fad behind to a uncover any time he resurfaces, Lesnar has been a vital focal indicate of programming dating to his implausible lapse in 2012 and will continue to electrify audiences and teach a clarity of legitimacy for as prolonged as he is around. 


Graham Mirmina, aka Graham “GSM” Matthews, is a journalism vital at Endicott College. Visit his website, Next Era Wrestling, and “like” his official Facebook page to continue a conversation on all things wrestling.

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