Daniel Bryan’s In-Ring Return Has Led To A Surge In WWE WrestleMania 34 Ticket Sales
April 2, 2018 - WWE
Just as the Yes Movement hijacked WWE’s best-laid skeleton a final time WrestleMania was hold inside a Mercedes-Benz SuperDome, a spur-of-the-moment proclamation of Daniel Bryan’s lapse has hijacked WrestleMania 34 as a many intriguing storyline.
Since a proclamation of Bryan’s improbably in-ring return, following a relentless behind-the-scenes onslaught to get privileged by WWE doctors, WrestleMania tickets have changed during a vehement pace.
Per Dave Meltzer of the Wrestling Observer Newsletter:
After a proclamation final week of a lapse of Daniel Bryan, tickets for Mania [sic] were really clever when it came to late sales so his lapse is money. At press time there were about 700 tickets left, roughly all on a floor, with a cheapest cost being $337.
Though he is hailed as an everyman and an loser who does not fit into WWE’s corporate agenda, Bryan’s genuine tie with his fans is both unequaled and rarely marketable. It is also unfit to make as evidenced by WWE’s years-long attempts to christen Roman Reigns—who has turn one of WWE’s biggest stars if not a many polarizing—as a unquestioned tip babyface star.
Quantifying how most a categorical eventuality storyline contributes to WrestleMania’s business is a fool’s errand since WWE’s biggest pay-per-view of a year has turn a absolute code able of selling many of a tickets before a initial compare is even announced. But when Bryan initial categorical evented WrestleMania, as partial of an rare art-imitating-life storyline that was brought about by an unrelenting, grassroots revolt, it became a 5th-highest attended WrestleMania during a time with an announced assemblage of 75,167 attendees to go along with $10.9 million in revenue.
The eventuality also coincided with a launch of a WWE Network, however, that debuted with a disappointing subscriber count of 667,000—well brief of a projected one million subscribers—that played a partial in WWE’s stock plummeting 50%.
But 4 years later, WWE finds itself in an wholly opposite meridian where a worldwide leader is shutting in on a potentially massive television-rights deal that could further a movement of a now record-setting batch price. Daniel Bryan’s initial compare in 3 years serves as a cherry on tip of WWE’s good-fortune sundae that now includes megastar Ronda Rousey as a semi-regular performer.