How Social Media Caused a WWE to Drop a Word ‘Diva’
July 18, 2017 - WWE
Brainstorm Tech conference in Aspen, Colo., WWE arch code officer Stephanie McMahon discussed how pushback from Twitter users over a tenure “diva,” among other concerns, led to a association rebranding a women’s veteran wrestling division.
In a curtsy to larger-than-life personalities like essence thespian Aretha Franklin, a WWE once referred to womanlike wrestlers as “divas,” McMahon explained. The sports party association even debuted in 2008 a Diva’s championship belt, that contained an oversized picture of a moth with several opposite shades of pink.
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But a new call of womanlike athletes also emerged, like tennis luminary Serena Williams and churned martial artist Ronda Rousey, who perplexed renouned enlightenment and put women athletes in a same spotlight as their masculine counterparts, she said.
WWE (wwe) fans began criticizing a association around Twitter (twtr) and seeking it to change a description of women wrestlers, that seemed out of hold with mainstream culture. Eventually, Twitter users combined a hashtag “GiveDivasAChance” to call courtesy to their concerns about wanting women featured in some-more distinguished storylines and ask that women get a same volume of radio airtime as masculine performers, McMahon said.
The “GiveDivasAChance” hashtag “trended worldwide for 3 days,” pronounced McMahon, that eventually led to her father and WWE authority and CEO Vince McMahon to twitter behind during fans observant that a association was listening.
Since then, a WWE forsaken a tenure “diva” and now calls both women and masculine veteran wrestlers “superstars,” McMahon said. The WWE existence uncover Total Divas, that portrays a semi-real lives of some of a womanlike entertainers, still carries a diva tenure in a title, McMahon said.
The perfection of a rebranding came during a company’s flagship Wrestlemania eventuality in 2016, when Lita, one of a WWE’s many successful womanlike wrestlers during a late 1990s and early 2000s, introduced a new WWE Women’s Championship, sans a word “diva.” WWE altered a demeanour of a pretension belt “from a pattern of a moth to someone some-more same to a men’s belt,” McMahon said.
McMahon pronounced that women veteran wrestlers are now “a focal indicate for a programming,” underscoring how outspoken WWE fans on amicable media can change a company.