The Curious Case of Emma’s Poor Booking and WWE Creative’s Shot during Redemption

April 22, 2017 - WWE


When deliberating a Women’s Revolution within World Wrestling Entertainment, a contributions to a substructure done by Emma are mostly ignored and undervalued.

The Aussie, along with Paige, seized an event presented by Triple H on a really initial WWE Network live special, NXT Arrival, and valid women’s wrestling could bond with audiences. From there, that multiplication became an constituent partial of a brand’s identity.

Because of Emma’s work, performers such as Charlotte, Sasha Banks, Becky Lynch and Bayley found themselves with a height on that to manipulate their trade and showcase their skills.

As a supposed array enters a second year, a connoisseur of a Storm Wrestling Academy has been left behind, her credit shop-worn by unsuitable and disproportionate WWE Creative.

Is it too late to salvage a once-promising career of a workman so critical to a expansion of women’s wrestling?


Booking Disasters

To establish either or not Emma’s credit can be rebuilt, one contingency initial revisit a many missteps WWE’s moment essay group has done in regards to a character.

A fun-loving wrestler whose quirky dancing and bubble-popping got her over with NXT fans during Full Sail University, she seemed staid for large things forward of her categorical register debut. Unfortunately, WWE Creative’s inability to scrupulously deliver to communicate a character’s traits to a masses led to early failure.

When she was sent behind to NXT to redevelop her on-screen persona, she did so as a heel. Disenfranchised with a fans after their hostility to support her on Raw and SmackDown, she displayed a different, edgier attitude. Now a full-blown heel, she succeeded as a confederate of a egotistical, unlikable Dana Brooke.

That switch authorised her to showcase her in-ring abilities though carrying to incorporate a nonsensical impression work her final on-screen persona demanded. It should have led to success on a categorical register a likes of that eluded her during her initial run in Vince McMahon’s roving circus.

Injury struck and forced her to a sidelines. That is by no error of WWE Creative, that had her position to suffer a postulated adversary with Becky Lynch. What was a fault, though, was a wickedness of a impression growth that was to come next.

The tumble of 2016 saw vignettes atmosphere hyping a lapse of Emma. Gone were a sunglasses, dim lipstick and opinion that had tangible a impression fans had spin informed with. In their place were beach locales and bikinis. Rebranded “Emmalina,” a impression took on a some-more sexualized appearance. For weeks, her entrance video packages aired, teasing fans with a character’s reappearance.

Then, months upheld though her arrival.

Soon, Raw commentator Corey Graves plainly mocked a packages, inadvertently murdering Emmalina’s credit before she had a possibility to debut. Understanding a impression was a broken before fans ever got a live glance of it, Emmalina was scrapped in grand happening as a performer stepped by a screen and onto a Raw stage, disapproval a new impression and earnest a lapse of her dangerous, mean character.

Again, it took weeks for that persona to reappear, formulating some-more jokes during a responsibility of a performer.

Now partial of a Raw code and inextricable in a blossoming C-level adversary with former tab group partner Brooke, she has an event to redeem from years of bad booking.


A Shot during Redemption

Charlotte relocating to SmackDown is, perhaps, a many profitable thing to occur to Emma given returning. Gone is a many widespread heel in women’s wrestling, opening adult opportunities for others to flower on Monday nights.

The problem is a participation of Nia Jax and Alexa Bliss, both of whom seem to have a courtesy of WWE Creative as a summer approaches. Factor in a expected heel spin of Sasha Banks and we have a conditions in that it will be formidable for Emma to benefit traction.

A miss of convincing babyfaces creates it even some-more formidable for her to find a delegate module divided from a pretension picture. A array of matches with Mickie James would be illusory from an in-ring standpoint though would muted and do zero to rouse Emma in a eyes of a fans.

For a aspirant to succeed, she contingency be treated with a honour she has been denied given entrance adult from NXT in 2014. Strong, convincing victories over legitimate foe will concede her to build momentum. Unfortunately, Dana Brooke does not lift that legitimacy, digest a module between a dual radically invalid to Emma’s tour behind to relevancy.

Redemption will not be easy for Emma to achieve.

The setup on Raw does not seem to concede for it. A outing to SmackDown Live, maybe in a trade, would do some-more to raise her chances of convalescent prominence underneath a WWE umbrella. Otherwise, it will be adult to WWE Creative to put her in a position to play a immorality brag to Bayley’s friendly underdog. Or selfish villainess to Sasha Banks’ Legit Boss.

Until WWE Creative itself invests in Emma, fans will not follow fit and one of a many untapped performers in new story will have her intensity wasted.

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