WWE Backlash 2018 Results: Why AJ Styles Losing To Shinsuke Nakamura Would Be Good For SmackDown
May 7, 2018 - WWE
WWE Backlash 2018 proved once again that WWE doesn’t wish AJ Styles or Shinsuke Nakamura to remove to any other.
Nakamura should have degraded Styles in inexpensive conform and done story in a routine to turn a initial strictly famous WWE Champion in association history. The feat would have put SmackDown’s many prestigious pretension behind around a waist of a heel for a initial time given Jinder Mahal mislaid it to Styles in early Nov 2017, yet instead of a pretension being hold by a red prohibited heel performer, WWE couldn’t confirm who should win a hitch and requisitioned a argumentative finish again.
It’s no tip that well-booked heel champions typically make for a product, and WWE has struck bullion with Nakamura yet has nonetheless to go all a approach with him.
Make no mistake about it, Mahal’s six-month prolonged pretension power was a unfortunate ploy for WWE to boost business in India, and yet a evidence suggests that didn’t occur during all, Mahal did resolutely settle himself as a detested midcard heel as a outcome of his pull on SmackDown final year. WWE, however, expected has aloft hopes for Nakamura, whose pull might also have something to do with a new success of New Japan Pro-Wrestling and WWE’s arriving shows there, yet is some-more about giving a blue code a new tip heel to build a programming around.
WWE, after all, was clearly holding a bit of a risk by branch Nakamura heel. Given his denunciation barriers and his undeniable popularity, it was distant from a pledge that fans would accept Nakamura in his new heel role, yet it’s worked out splendidly so far. Nakamura has some-more movement as a heel than he had during any indicate during his babyface run on a categorical roster, and maybe only as importantly, he is now positioned as a extensive mean enemy for SmackDown’s considerable line-up of tip babyfaces.
At last, a blue code now has a clever iota of fan favorites consisting of Styles, Daniel Bryan, Jeff Hardy and Randy Orton.
Though not as low as a babyface side on Raw, SmackDown’s doesn’t have to be since it is a two-hour uncover as against to a three-hour one, definition probably all that happens on a blue code is some-more obvious and to a point. Now, with Nakamura using a boat on a blue brand, WWE finds itself with a heel who both feels uninformed in that purpose (because he only incited final month) yet has a proven lane record of being a able superstar as he was in NXT.
SmackDown’s TV ratings usually increasing in both 2016 and 2017, yet that burst was most some-more conspicuous (17%) in 2016 when a show’s tip heel was, ironically enough, Styles. We’ve seen a blue code onslaught mightily in a ratings dialect when it does not have a clever heel to build around, as was a box in early 2018 when viewership plummeted for 6 true weeks during a clearly everlasting pull of Kevin Owens and Sami Zayn.