WWE Brilliantly Sparked Fake Controversy For Women’s Money In The Bank Rematch On SmackDown Live
June 21, 2017 - WWE
If we were partial of an angry mob this past weekend following an intentionally controversial finish to a women’s Money in a Bank match, congratulations! You’ve been had.
WWE played a overly supportive fanbase like a fiddle in times of ratings peril, and entrance off a year-low rating of 2.072 for a Jun 13 episode, SmackDown Live will be a beneficiary.
Everybody from incensed Twitter users to wrestling historian Dave Meltzer, who complained that this was “just a wrong finish,” fell tough for WWE’s grand scheme.
Yes, this was the wrong finish, and that was a devise all along.
With a heatseeking conclusion—where dual heels cheated to win a compare of chronological stress a approach any red-blooded heel should—WWE gave itself an eventuality to set adult SmackDown Live for multiple weeks of rise viewership.
Almost immediately following a match, WWE aired a tweet by Commissioner Shane McMahon. The twitter read:
Throughout a Money in a Bank broadcast, and even a following night on Raw, WWE vowed this issue—where James Ellsworth grabbed a briefcase and tossed it to Carmella—would be addressed by returning General Manager Daniel Bryan, Tuesday night on SmackDown Live during 8/7 central!
The whole ruse has been the best WWE blurb given Seth Rollins broke into a room and vandalized history to foster WWE 2k18.
WWE simply used a pay-per-view special to conjure up genuine tension in sequence to foster a possess television. And while this form of synergy should not be a common use as it undermines profitable customers, it’s distant some-more excusable by WWE Network’s business model where pay-per-views are usually $9.99.
Carmella cut an glorious promo Tuesday night as she gloated about her Money in a Bank win. She knew accurately because she was reviled and used it to her advantage. The second she brought adult all that Twitter outrage, she was serenaded with boos from a Nutter Center in Dayton, OH, that had’t booed that loudly since examination a Cavaliers casually combust in a waning moments of Game 3 of a NBA Finals.
Again, this is what heels do.
Even Daniel Bryan got in on a fun with a worked-shoot talk where he voiced “disappointment” with a women’s Money in a Bank compare during a discuss with Nick Schwartz of Fox Sports.com.
It all led to General Manager Bryan’s pre-advertised announcement—which is certain to hint a ratings bounce—that next week, SmackDown Live will underline a first-ever televised Money in a Bank Ladder Match. WWE ingeniously squeezed each final dump of extract out of this shameful fruit, even compelling Bryan’s “verdict” throughout a show. And for all those fans who were so upset that “a male won a initial women’s Money in a Bank match,” they certain were gratified to see another male come in to save a day.
In 2014, that male (Daniel Bryan) was a star of an organic “Yes Movement,” where fan hijacking became an art form as a grassroots overthrow of wild fans forced WWE to legitimately change course for a WrestleMania 30 categorical event. 75,167 fans packaged a Mercedes-Benz SuperDome to declare a perfection of their tough work.
This is not that brand of outrage.
When it came to Sunday’s controversial finish, WWE wanted both fans and a increasingly-difficult-to-differentiate wrestling media to weird out so a rematch would not usually be justified, though also widely viewed. Between this broadside attempt and Raw’s effective use of sequence mysteries, WWE is starting to show signs of life in a year scorched by viewership turmoil.
Though a product tends to humour from a lack of long-term planning, WWE was one step forward of everybody and stands to money in with viewers both this week and next.
Using divine terms like “bad booking” and “wrong finish” puts nobody above being worked. In this case, it usually meant they were expected hoodwinked by a pro wrestling graduation as an adult, which…yikes.