WWE Fans Can Now Get Ringside Seats Through Virtual Reality
November 13, 2015 - WWE
Now wrestling fans can knowledge World Wrestling Entertainment movement ringside from a comfort of their possess homes, interjection to 360-degree video calm on Samsung MILK VR.
WWE has over 550 million fans on amicable media and a streaming subscription service, WWE Network, has 1.3 million profitable subscribers. Introducing this dedicated fan bottom to practical existence could eventually assistance Samsung sell a new $99 Gear VR Consumer Edition head-mounted arrangement that launches this month.
The WWE 360 channel, that launched on MILK VR final week, debuted with a span of brief videos that were prisoner with 360-degree cameras during a SummerSlam pay-per-view during Barclays Center in New York City in August. One video shows highlights of a pay-per-view event, and includes wrestlers like John Cena and Seth Rollins, as good as horde Jon Stewart. The second video facilities scenes from a NXT TakeOver compare a day progressing with wrestlers Finn Bálor and Kevin Owens.
Michelle Wilson, WWE’s arch income and selling officer, says this incursion into practical existence is a “first step” to move fans a opposite viewpoint and new approach to rivet with WWE calm that was never probable before.
“WWE is singular since it’s not only about what’s function in a ring, a product is about entrances and what they do when they get thrown into a throng separator and how a fans rivet and react,” Wilson says. “Three hundred and sixty degrees is unequivocally a best approach to knowledge a WWE eventuality since a live product is about 360-degrees and that’s a small opposite than other sports that take place on a justice or on a margin or on a ice.”
Matt Apfel, clamp boss of plan and artistic calm during Samsung, 360-degree storytelling is a pivotal concentration for a company’s practical existence calm and WWE fits easily within that framework. He says all about a WWE eventuality encourages viewers to demeanour around and explore.
And with WWE calm now accessible in 175 countries, it also introduces Gear VR to a tellurian audience.
“We’ve seen a success that WWE has already enjoyed with a pull into digital content, and WWE fans are mythological for their passion and engagement,” Apfel says. “So we feel a intensity audiences join nicely.”
In a probable pointer of a destiny for sports, mixed startups are experimenting with a NBA and teams like a Sacramento Kings on 180-degree livestreaming this season. Wilson says WWE has had conversations about livestreaming a wrestling matches as well.
“We’d be really meddlesome in experimenting with livestreaming an event,” Wilson says. “If we can give a ringside view, even if it’s from a 180-degree perspective, there’s a lot of seductiveness in that from a live perspective. We have a WWE Network that’s a direct-to-consumer streaming use and we do live pay-per-views each month.”
With live programming 52 weeks a year reaching over 650 million homes worldwide, WWE has copiousness of calm to daub into. Wilson says WWE fans are really tech savvy and many are large gamers. Gaming has been a large concentration of early practical existence hardware makers like Samsung, Facebook-owned Oculus VR, Sony, and HTC.
has finished a lot of investigate on a fan base, and Wilson says this fan bottom is some-more active than a normal consumer opposite record categories. They are twice as expected to have Netflix and 5 times some-more expected to watch streaming calm watch.
“Technology is in their DNA with a overlie opposite gaming and observation and streaming,” Wilson says. “We consider a fans are going to go to VR.”
Wilson hopes this pull into practical existence is a initial step of many, though she’s watchful to see how consumer adoption of Gear VR and other headsets goes this holiday and beyond.
For some-more about practical existence check out this video: