WWE, Syfy to Move ‘SmackDown’ to Thursday Night in Jan (EXCLUSIVE)
November 6, 2014 - WWE
The new night is approaching to assistance attract a younger assembly to Syfy, as good as some-more reward promotion dollars from marketers, who tend to spend some-more to foster their products, generally film releases, on a night as consumers conduct into a weekend.
“Quite simply, some-more immature organisation watch radio on Thursday night than on Fridays,” pronounced Michael Engleman, executive VP, marketing, digital and tellurian code strategy, Syfy. In fact, that tends to be 15% aloft on Thursday than Friday during primetime hours among organisation 18-49, a exec added. And with “the infancy of foster programming (skewing) female, we’re also regulating Thursday nights to opposite program.”
“SmackDown,” that has aired in a stream container on Syfy given Oct 2010, has averaged around 3.1 million viewers, violence all Friday primetime array on any wire network, scoring generally high among organisation 18-34. This tumble it’s been down to around 2.6 million viewers, generating a 0.75 rating among 18-49 (about 950,000 viewers in this age group).
Its constant fanbase, that has seen expansion among women over a years, helped make “SmackDown” a second longest-running weekly episodic module in U.S. radio history, behind usually WWE’s “Monday Night Raw.” It got a name from Dwayne “The Rock” Johnson’s renouned catchphrase, “Lay a Smackdown.”
“WWE’s large and ardent fan bottom make ‘SmackDown’ a No. 1 party uncover on Syfy and a most-watched, regularly-scheduled module among pivotal demographics on a network,” pronounced Michelle Wilson, arch income and selling officer, WWE. “We demeanour brazen to bringing a WWE assembly to Thursday nights on Syfy.”
The show, that WWE owns, creatively launched on a UPN network on Thursday nights in 1999, and done a switch to Fridays in 2005, where it aired until a new chartering understanding was struck by a WWE with MyNetworkTV in 2010. It averaged around 3.4 million viewers a week on MyNetworkTV.
The pierce behind to Thursday doesn’t come as too most of a surprise, given WWE had inadvertently started compelling a new date on a side of a prolongation trucks in August, with images flooding amicable media shortly after. The association pronounced that while a new night had been contemplated, no preference had been done during a time.
One reason for a delay: The new date forced WWE to take a demeanour during a rest of a lineup.
Having “SmackDown” atmosphere on Thursday creates a dispute with “NXT,” that streams on a WWE Network. That uncover and a live “NXT” specials will now pierce to Wednesday, during 8 p.m., as a result, Wilson told Variety.
WWE has prolonged been open to changeable nights for “SmackDown,” saying during new TV rights negotiations with NBCUniversal and other intensity partners, that it was peaceful to make a pierce and even furnish a uncover live a approach it does with a three-hour “Raw,” on USA Network. “SmackDown” is now taped on Tuesday.
The pierce to Thursday could be a remunerative one for Syfy and WWE.
While it will have CBS’ “Big Bang Theory” to contend with, as a network’s understanding with a NFL will have wrapped up, Fox’s “American Idol” is a shade of a former self, and ABC’s “Grey’s Anatomy,” “Scandal” and “How to Get Away with Murder” interest some-more to womanlike audiences.
One important aspirant could be “The Blacklist,” that NBC is deliberation relocating to Thursdays during 9 p.m. in February.